Larry Pizzi and I attended the Urban Press camp held March 6-8 at the House Of Sweden in Washington DC on the banks of the scenic and historic Potomac River. Press Camp was produced by Lifeboat events, the same folks that produce Dealer Camp to be held in Park City later this year. The idea was to bring together brands from the bicycle industry and meet with influential members of the press to raise awareness for our category.
The folks from Lifeboat did an amazing job of site selection, planning and executing. Larry and I had an opportunity to present our product to the likes of the LA Times, The Washington Post, Dirt Rag, Momentum and Brain just to name few. The event was held at the House of Sweden in Washington D.C. which houses the Embassy of Sweden, the Embassy of Iceland and an ultra-modern event Center. The place is just spectacular as you can see from the photos below.
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| A view from the patio at sunset |
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| House of Sweden |
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| Introductions to the press folks just after dinner on the first night |
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| Industry mogul Pat Cunnane from ASI |
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| Sarah Ripplinger from Momentum Magazine |
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| Roy Wallack Los Angeles Times and Lynett Carpiet from Bicycle Retailer |
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| Ross Ringham from Cycling Mobility all the way the UK |
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| Vicky Hallett from the Washington Post |
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| A couple of Industry legends Larry Pizzi and Andy Clarke |
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| Jonas Hafström (Swedish Ambassador), Lance and Larry | | | | |
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| Jonas Hafström (Swedish Ambassador) and Lance Camisaca (Lifeboat Ambassador) |
Let the fun begin!
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| Lance directing traffic at the digital scavenger hunt. |
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| Gathering for the ride/hunt |
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| Michael De Leon from Cycling Sports Group |
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| Whatshername from Public Bike System in Montreal |
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